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HABITS AND PREFERENCES OF FILIPINO VIEWERS OF LOCAL FILMS IN METRO MANILA, PHILIPPINES

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The Film Development Council of the Philippines (FDCP) in partnership with De La Salle University’s Social Research and Development Center (DLSU-SRDC), has released a comprehensive study on the viewing habits of Filipino audiences in Metro Manila. This follows the signing of a Memorandum of Agreement (MOA) between the two institutions on March 5, 2024. The research, titled “Habits and Preferences of Filipino Viewers of Local Films in Metro Manila,” addresses the persistent decline in cinema attendance, which has been further impacted by the Covid-19 pandemic, increased access to digital platforms, and other viewing alternatives. Through surveys and focus group discussions, the study examined audience demographics, film preferences, and perceptions of both local and foreign cinema. Key results show the need for higher-quality content, more strategic and engaging marketing, greater support for local productions in cinemas, increased industry backing, and strengthened academic...

IN MEMORIAM ...FREDDIE AGUILAR (1953-2025)

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The PMPC Star Awards Inc. mourns the passing of a true icon and pillar of Original Pilipino Music (OPM) — Mr. Freddie Aguilar. Ka Freddie was not only a powerful voice of the people but a storyteller who gave soul to Filipino struggles, dreams, and history. Through his music, he transcended time and borders, with “Anak” becoming a global anthem of parental love and regret — translated into over 50 languages and embraced by millions around the world. The PMPC had the honor of recognizing his unparalleled contributions to Filipino music twice through our annual Star Awards for Music. In 2013, we presented him with the Pilita Corrales Lifetime Achievement Award for his outstanding work and influence as a singer. In 2017, we honored him again with the Parangal Levi Celerio Lifetime Achievement Award, this time celebrating his depth and brilliance as a composer. To be given both distinctions is a rare feat, a testament to the breadth of his artistry. Freddie Aguilar was no...

BUSINESSWOMAN, FASHION ICON, BEAUTY QUEEN , PHILANTHROPIST RUFINA VILLENA -GELSTON IS THE NEWEST MOVIE PRODUCER IN TOWN

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BEFORE anything else, thank you so much talent manager and film producer , Lito de Guzman for facilitating this interview and had a photo op with this truly empowered woman, Rufina Villena-Gelston. Rufina is so lucky because at the very young age, her parents provided her everything. In short, "ipinanganak siya na may gintong kubyertos sa bibig". After she finished her studies, she married a British guy (Gelston) and they work hand in hand inorder to flourished their business that has something to do with cement, sand and gravel, the very essential materials to build a decent house. Madam Rufina has many friends in the society who introduced her to high fashion and beauty pageants, hence she won in the Noble Queen pageant owned by Patricia Javier and soon, she will represent the Philipines internationally for Mrs. Universe with former That's Entertainment member, Charo Laude as the national director of Mrs. Universe Philippines. Goodluck on you internal pagea...

AKTOR NA SI POPPO LONTOC, NASABAK SA MATINDING AKSIYON SA "BEYOND THE CALL OF DUTY"

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KUNG may malay (hahaha, malay daw o?) noong late '90s at kapag nagkataon na mahilig kayo sa mga gwapo at nagseseksihang mga aktor, siguro ay isa na sa inyong pinagpantasyahan itong si Poppo Lontoc. Ang gwapo naman kasi ni Poppo, metiso, flawless at isa sa edge niya sa mga sexy actors noon ay alaga siya ni Direk Maryo J. Delos Reyes na ilang taon nang namayapa. Paboritong kunin ng mga film producer noon si Poppo dahil magaan itong katrabaho, hindi masskit sa ulo at nakakaarte naman. Pero nung mawala ang sexy movies, nabalitaan ko na lang na pabalik balik ito ng Japan. At least, tuloy tuloy pa rin ang kanyang kita. But lately, napapanood si Poppo na nagla live selling . Mga high end bags ang kanyang binebenta at sa tuwing sumasalang na siya, mapapa mine talaga ang mga madam dahil sa magaling itong mamboladas at mag sales talk. At ang maganda, hindi pa rin nawawalan ng projects si Poppo in fact, kasama siya ngayon sa action movie na Beyond the Call of Duty Nasabak si Po...

BUHAYIN NATIN ULI ANG DYARYO - JHEN BOLES

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NAKAKATUWA naman itong celebrity/businesswoman na si Jhen Boles dahil kahit ang negosyo niya ay nabubuhay thru online (selling high end bags etc) ay naniniwala pa rin siya sa impact ng DYARYO, " Bubuhayin natin uli ang dyaryo," nasabi ni Madam Jhen sa kanyang live noong isang gabi sa Tres Chic Luxury Original Page kasama ang mga bigating sellers niya, ang aktor na si Rainier Castillo, ang bestfriend ni Madam Jhen na si Toni Co na nasa showbiz din at ang member ng Magic Voyz na si and Asher Diaz na cute na cute. Sa palagay ni Jhen, puwede pang manumbalik ang tiwala ng masa sa newspaper lalo na't talamak ang fake news ngayon sa social media na kapag may gusto silang durugin na tao ay madudurog talagasamantalang sa DYARYO, chill kalang na nagbabasa habang kumukuyakoy, good for the brain pa ito at iwas alzhiemer lalo na sa mga may edad na bukod siyempre sa na inform, na educate at na entertain ka na sa iyong pagbabasa. Bilang patunay na may pagpapahalag...

SPRING IN PRAGUE, A UNIQUE INTERRACIAL LOVE STORY

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KUMBAGA sa produkto, pang export quality ang pelikulang "Spring in Prague" starring Pinoy actor Paolo Gumabao and Czech model actress, Sara Sandeva under Borracho Films owned by Atty. Ferdinand Topacio. Isa itong interracial love story at ipinapakita dito na kahit anong lahi pa , kahit napakalayo pa nito sa Pilipinas at kahit na ang pamilya ng girl ay niyayakap pa rin ang Komunismo kahit matagal na itong nabuwag sa bansang Czech Republic not to mebtion ang pagiging over protected at masyadong konserbatibong tatay, still ... hahamakin mo ito lahat sa ngalan ng pag ibig. Ganito umikot ang istorya ng Spring in Prague at kahit di magkalahi pero naging smooth naman daw ang takbo ng shooting, sabi ng bidang lalaki na si Paolo Gumabao sa Q And A after ng special screening ng nabanggit na pelikula na ginanap kagabi sa Uptown Mall Cinema sa BGC. Kaya pala natagalan ang paggawa ng pelikula kasi kailangan pa nilang mag shoot during winter, at mag shoot during Summer sa...

3 MAKIKISIG NA AKTOR SA DULANG "WALONG LIBONG PISO"

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PUSPUSAN na ang rehearsals ng cast ng stage play na "Walong Libong Piso" na pinagbibidahan ng 3 aktor na game na game sa hubaran - sina Jhon Mark Marcia, Juan Calma at Paolo Gumabao. Medyo nakaka intriga ang title ng stage play na ito directed by former sexy actor Dante Balboa. Anong kinalaman sa Walong Libong Piso sa dula? Anong meron sa waloNG libong piso? May presyohan ba dito? Hhahaha! Ang nabanggit na 3 sexy actors ay parehong nagbida na sa pelikula particularly sa Vivamax. Malaking challenge ito sa kanila dahil stage play ito, live acting. Kung magkakamali ka ay walang retake. Kung malikimutan mo ang lines mo naku, bahala ka Mahahalata kasi ss live audience kaya dito talaga masusubukan ang galing nila hindi lang bilang sexy actor kundi bilang lehitimong aktor sa tanghalan JHON MARK MARCIA BAGO naging Vivamax artist si Jhon Mark Marcia ay nag model muna siya sa mahabang panahon hanggang sa napunta siya sa Vivamax sa pamamagitan ng kanyang manager na s...